Luckin Coffee, the Chinese coffee chain known as the “Starbucks of China,” has launched its first overseas expansion into Singapore with the opening of two stores at Marina Square and Ngee Ann City. Luckin Coffee in Singapore is something lots of coffee lovers in the country have been waiting for and now that it’s here, Singaporeans would definitely want to try it out.
One lovable feature about this brand is that it offers a unique and innovative mobile ordering system that eliminates the need to queue, which is particularly appealing in a busy city like Singapore where time is precious. Luckin Coffee distinguishes itself as a disruptor in the coffee market by utilizing big data and offering a full mobile ordering and cashless payment system through its mobile app. Customers who place orders in advance can eliminate the need to queue.
Also, the chain’s focus on two store formats – takeaway stores and “relax” store concepts for dining in – means that customers can choose the type of experience that suits them best. Whether they prefer a quick grab-and-go coffee or a more leisurely coffee break, Luckin Coffee caters to their needs. Overall, Luckin Coffee in Singapore comes with unique offerings and focus on high-quality products and services, which makes it an attractive option for coffee-loving Singaporeans.
What Will Luckin Coffee in Singapore Offer?
Luckin Coffee’s menu in Singapore will showcase its best-selling Coconut Latte, Velvet Latte, and Creamy Dreamy Latte, with prices starting at $4.80 for a 16-ounce Americano. The chain offers single-origin beans in its Specialty Series, while its Exfreezo range comprises ice-blended drinks. The coffee beans used are roasted in China and sourced directly from coffee farms in Yunnan province, Colombia, and Ethiopia. New products tailored to the Singapore market will be introduced in the future.
Luckin Coffee plans to focus on two store formats: takeaway stores, which are less than 1,200 sq ft, and “relax” store concepts for dining in, which are at least 1,200 sq ft. The Marina Square outlet, which has 15 seats, is considered a “relax” concept, while the Ngee Ann City outlet is for takeaways only. The chain has identified locations at Guoco Tower, Aperia Mall, and Jewel Changi Airport for future stores, which are expected to open in 2023.
Singapore was chosen as the first market for Luckin Coffee’s overseas expansion due to its “mature coffee consumer market” with a high number of people who drink coffee daily, according to the brand’s spokesman. Established in Xiamen province in 2017, Luckin Coffee was delisted from the American stock exchange Nasdaq in 2020 after admitting to falsely inflating sales by over US$300 million (S$398 million).
All in all, Luckin Coffee in Singapore is actually a great idea, considering the fact that Singaporeans are known for their love of coffee. Luckin Coffee’s use of high-quality beans sourced directly from coffee farms in Yunnan province, Colombia, and Ethiopia may be particularly appealing to discerning coffee drinkers in Singapore.
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